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Policy Expert is the digital home and car insurer using proprietary technology and data insights to disrupt the General Insurance Market through clear and transparent policies, fair pricing and attentive customer service. Trusted by over 1 million UK home and car insurance customers, Policy Expert is the most successful new entrant to the insurance market in the last 10 years and was the first home insurance model designed for aggregator sites. Born digital and driven by the desire to disrupt the stagnant home insurance market, we have embarked on a journey of discovery and redesign, evolving from our broker origins to become a purpose-built digital insurer unburdened by legacy systems. We have deliberately focused on building a best-in-class home insurance proposition, through deep vertical integration that gives us control of the full end-to-end process – including product development and pricing, sales, renewals, service and claims – in order to deliver major advances and continuous enhancements for customers. The business concept has been proven by customer advocacy, industry accolades and sustained growth, which has fuelled continued investment in the customer proposition. Policy Expert has been the UK’s number one rated home insurance provider on Review Centre since 2013 and Insurance Choice Award winners for car insurance 4 years in a row, 2017-2020.