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Not Your Daughters Jeans Overview
At NYDJ, we believe in the transformative power of fit, and we know that a great denim day has the ability to make you feel like the best version of yourself. Our comfortable, stylish, perfectly-fitting jeans are the reason why women – of all ages, shapes, and sizes – reach for their NYDJs time and again.
Founded in Los Angeles in 2003, NYDJ pioneered the slimming denim category by introducing a revolutionary jean that was both comfortable and figure-flattering, thus igniting a cult following among women worldwide. NYDJ premium denim and pants feature the brand’s signature Lift Tuck® Slimming Technology, which sculpts a smooth, flattering silhouette to make women look and feel a full size smaller. Not only an authority in denim (NYDJ is the number-one women’s denim brand at department stores in the United States*), NYDJ now offers dress trousers and trend-right sportswear, all with NYDJ’s signature fit, comfort, and style. NYDJ is available through better department stores and boutiques in 31 countries worldwide, as well as NYDJ.com.
*Source: NPD Group’s Consumer Tracking Survey, year end 2016
| Industry | Retail Apparel and Fashion |
| Headquarters | Los Angeles, California |
| Company size | 201-500 employees |
| Website | http://NYDJ.com |