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BRAND STORY: Mineral Fusion began as a mineral cosmetics brand in 2007 and has since grown to become the #1 cosmetic brand at natural retailers like Whole Foods and Sprouts. The brand is centered around providing clean cosmetics products that don’t compromise on the quality, reliability, exceptional wear, and confidence-boosting performance that consumers associate with conventional beauty products. Every product is formulated with skin-nourishing botanicals that are free from harmful ingredients. We are dedicated to making cosmetics, skin care, body care, hair care, and nail care healthy and confidence-boosting. OUR GOAL: Making Beauty Healthy. We believe beauty shouldn’t compromise our health, nor harm the environment. What we put on our body is just as important as what we put in it. Mineral Fusion is the clean beauty brand for achieving the looks you want without compromising on the performance you know and love. We prove that makeup free from harmful chemicals is just as effective, confidence-boosting, and vibrant while being better for you and the planet. OUR FORMULAS: A beautiful look starts with healthy, radiant skin. Our products are a fusion of beauty and skin care. All our products are formulated to deliver a better skin experience through lightweight minerals, skin-nourishing botanicals, age-defying antioxidants, rich mineral pigments, and skin-soothing formulas. Minerals deliver natural SPF protection, help prevent the signs of aging, and protect the skin from environmental aggressors, while skin-nourishing botanicals moisturize, brighten, and sooth. Our formulas focus on correcting flaws, not just covering them up.