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LightSpeed Research Overview
Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By
combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
We are home to the world’s largest audience network. Through our extensive profiling efforts and data connections, we have more information about the people you want to reach. And in a world where the value of first-party data is rising as the reliance of third-party cookies diminishes, we deliver data from online research panels and sources our clients can act with, quickly.
Our unique and unrivalled API-driven ecosystem of 100m+ compliant panellists spans 70 global markets and includes consumers, B2B audiences, healthcare professionals, patients and non-survey-based data connections. You can access this repository of knowledge quickly and with ease for precise targeting and enhanced insights.
| Industry | Market Research |
| Headquarters | Bridgewater, New Jersey |
| Company size | 501-1,000 employees |
| Website | https://www.kantar.com/campaigns/pf/Quality-Panel-and-First-Party-Data-Sources |