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E. Mishan & Sons, Inc., is a family owned business with over 70 years experience and ingenuity in branding products with mass appeal. It has been an investor, importer and distributor of "As Seen On TV"​ products since the early 1980's. The company’s long-term success is based on the four key strengths: continuous innovation, commitment to outstanding quality, professional employees and customer satisfaction. Emson is an importer of promotional products, television supported, and general merchandise. This enables the company to maximize full profit potential for each product marketed. Categories include: electrical and non-electrical appliances, beauty and personal care, pet care, fitness, auto and outdoor products. Emson’s customer base includes major department stores, drug chains, supermarkets, discounters, mail order, catalog showroom, warehouse clubs, premium, demonstration and international sales. Retailers look to Emson for new and innovative products year after year. Building brands such as As Seen on TV, Gotham Steel, Instyler, Magic Bullet, Rocket Fitness, The Sharper Image® Nubrilliance, and Bell+Howell®, and more has allowed Emson to increase product categories and expand its marketing ability to all accounts across the nation. Our products have gained recognition and are available in countries around the world.