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Quidie Limited is a next generation lender, licensed to trade in the High Cost, Short Term Credit (HCSTC) sector. Financial Conduct Authority (FCA) under registration number 674141. Our vision is to build a state of the art on-line financial services company providing competitively priced, fair and affordable financial products for all UK customers who need our help. As a new lender, we have since our trading began always operated to strict FCA standards. We use industry best practice and pre-emptive compliance techniques to ensure that our customers can be confident they are being treated fairly throughout the customer journey. As a firm that has always been regulated by the FCA, you can be assured that we are committed to only lending responsibly to only those customers who can realistically afford to repay their loans. As a cornerstone of Quidie’s board strategy, we foster and encourage an ethical culture within the company. This means that our staff strive for customer service excellence and our customer’s interests are always at the forefront of all our executive decision making and future product design strategies. Because Quidie entered the HCSTC market after major regulatory changes were implemented by the FCA, we believe this has introduced a game changing opportunity - where efficient, friendly and fully compliant companies like ours have a competitive edge over perhaps more recognised competitors that took advantage of vulnerable customers in a market that was previously not well regulated. We are proud to have always been FCA compliant and applaud the FCA’s stricter regulations - which can only benefit and improve the reputation of the industry and quality of our market.