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Telebrands Corporation is the oldest existing direct response marketing company and the original creator of the "As Seen On TV"​ logo and category of trade. Telebrands CEO and Founder AJ Khubani started the company in 1983. Known now as the “Infomercial King,” AJ Khubani and his team search the world for useful and inventive products that help consumers save time, save money and find effective solutions to everyday challenges. Today, Telebrands is the leader in the $150 billion direct consumer marketing industry. Telebrands'​ products are successfully marketed using TV, Internet and Print advertising and are sold in major retail chains worldwide. Since 1983, Telebrands has sold hundreds of millions of "As Seen on TV"​ products including AmberVision sunglasses, the PedEgg, Doggy Steps, One-Second Needle, Pasta Boat, Jupiter Jack, Bottle Tops, Aluma Wallet, Go Duster, Stick Up Bulb and more. The PedEgg foot file which launched in 2007, is the top-selling “As Seen on TV” product of all time, with over 45 million units sold and counting. 2013 marks Telebrands'​ 30th year in business. The company continues to market successful “As Seen on TV” products including a line of nonstick cookware called OrGreenic, the Olde Brooklyn Lantern, Who Knew Books, the Pocket Hose, Rabbit TV and more.