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Cubavera means 'truly Cuban.'​ And the Cubavera brand represents the joy, vibrancy, and color of Cuba's unique flavor of Latin culture that inspires and fascinates. Our heritage comes from the guayabera, the elegantly casual tropical linen shirt. We've transformed this symbol of Cuban ingenuity into a collection of men's apparel and accessories with authentic Latin roots and broad American appeal. Everything we make and do at Cubavera is designed to invite our family of fans to Live the Good Life, the Cubavera way. Our 'good life'​ is all about looking great, feeling cool, and putting a little Latin ritmo and tropical sabor into every day. We're a brand for people who like to express themselves: with color, pasión, relaxed and put-together style, natural charm and confidence. So you can feel good about living your own way, every day, with no need for a getaway. While our roots are Latin, we welcome all into our family with warmth and energy. We continue to design and make clothes that bring together the best of Latin tradition and culture, and with modern Cuban creativity and magic. And we'll do the same in developing exciting new cubavera offering in the future. If you're looking for a touch of an authentic, Latin-inspired way to 'Live the Good life,'​ the Cubavera way brings it to you.