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The studio consists of experienced designers, artists, architects, chefs and strategists and is trusted by governments (British, Taiwanese, Singaporean), cultural institutions (V&A, Design Museum, The Met) and the world’s most recognised brands (Diageo, Coca-Cola, Mercedes) to create the future. The studio is London and Hong Kong based but operates globally. Bompas & Parr has a considerable track record of creative innovation, year-on-year delivering projects that go on to define entire industries. Examples include Mercedes Drive Thru at Selfridges and the Tasting Rooms at The Guinness Storehouse in Dublin, attended by 1.7m people each year. The studio's particular expertise on the senses and experience design has seen it recognised as leaders in the fields of immersive experiences, food and drink and location-based entertainment. Bompas & Parr were some of the earliest players in New Food scene in the UK defining the global culinary renaissance of the last decade: - UK’s first food design with the Architectural Jelly Banquet of 2008 with jellies designed by Lord Foster and Rogers Stirk Harbour + Partners - London’s first experiential pop-ups with Alcoholic Architecture in 2009. The second version of Alcoholic Architecture in 2016 had a reach of 3.7bn on a media spend of 6k GBP. Bompas & Parr continues to deliver world firsts that impact on global culture: - The British Museum of Food is the world’s first cultural institution dedicated entirely to food and drink - The world’s first DNA based dinner - The first ASMR brand project The studio’s culture is crucial to its ongoing success. Bompas & Parr is No. 20 in The Dots, 50 Best Companies to Work for in 2020